{"id":5447,"date":"2025-08-12T16:41:48","date_gmt":"2025-08-12T16:41:48","guid":{"rendered":"https:\/\/www.pekay.net\/?page_id=5447"},"modified":"2026-08-21T21:55:41","modified_gmt":"2026-08-21T21:55:41","slug":"joel-pekay-resume","status":"publish","type":"page","link":"https:\/\/www.pekay.net\/index.php\/about\/joel-pekay-resume\/","title":{"rendered":"Joel Pekay Resume"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.pekay.net\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/www.pekay.net\/index.php\/about\/\">Joel Pekay<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Joel Pekay Resume<\/span><\/span><\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1-1024x683.png\" alt=\"\" class=\"wp-image-6456\" style=\"aspect-ratio:2.5222858215257578\" srcset=\"https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1-1024x683.png 1024w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1-300x200.png 300w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1-768x512.png 768w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1-100x67.png 100w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Executive-Career-Journey-1.png 1536w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>Global B2B Marketing &amp; Growth Executive<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Global B2B marketing executive with 20+ years of experience accelerating revenue, expanding markets, strengthening customer acquisition, and transforming brands for service and technology organizations. Proven track record building integrated marketing organizations that drive demand generation, product commercialization, customer engagement, and measurable revenue impact across startup, growth-stage, and enterprise environments. Brings deep commercial experience across sales, business development, customer success, and revenue operations, providing an end-to-end understanding of how marketing translates into revenue. Selected career achievements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">15% revenue growth to $151M at TUV Rheinland<\/li>\n\n\n\n<li class=\"has-medium-font-size\">54% increase in MQLs over two years at TUV Rheinland<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led marketing for a $281M Intertek division<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Built a $50M ARR portfolio from scratch at Intertek<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led teams of 30+ direct and 200+ indirect professionals globally<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Core Competencies<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Strategy: <\/strong>Go-to-Market Strategy | Revenue Growth | Market Expansion | Brand Positioning | Competitive Intelligence<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Growth Marketing: <\/strong>Integrated Marketing | Demand Generation | Account-Based Marketing (ABM) | Lead Generation | Customer Acquisition | Customer Lifecycle Marketing<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Digital Marketing:<\/strong> Digital Marketing | SEO\/SEM | Paid Media | Marketing Automation | Marketing Analytics<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Marketing Operations: <\/strong>Revenue Operations (RevOps) | Pipeline Management | Customer Journey Optimization | Sales Enablement | Marketing Technology (MarTech) | Customer Experience (CX)<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Brand Leadership:<\/strong> Brand Strategy | Brand Positioning | Brand Development | Corporate Communications | Thought Leadership | Public Relations<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Leadership: <\/strong>Global Team Leadership | Organizational Transformation | Change Management | M&amp;A Integration | Cross-Functional Leadership<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Industries Served:<\/strong> B2B Services | SaaS | Testing, Inspection &amp; Certification | Regulatory Compliance | Manufacturing | Retail | Consumer Products | Supply Chain | Electrical &amp; Electronics | Telecommunications | Technology<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Professional Experience<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vice President \u2013 Marketing and Sales<\/strong><br><a href=\"http:\/\/www.simplatasolutions.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Simplata Solutions<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2023 &#8211; Present<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em><em>SaaS company that simplifies complex regulatory compliance processes through automation, real-time monitoring, and intuitive dashboards.<\/em><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Generated 9,000+ leads and 381,000+ marketing engagements through integrated demand generation initiatives.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Launched AI-powered regulatory intelligence capabilities that expanded market differentiation and accelerated customer acquisition.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Built and launched the Simplata brand from the ground up, leading brand strategy, positioning, messaging, visual identity, digital presence, product marketing, and go-to-market execution.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Directed marketing operations, revenue operations, customer lifecycle, and go-to-market strategy, aligning marketing and sales across the funnel to strengthen pipeline performance, conversion, retention, and scalable growth.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vice President of Marketing &amp; Communications and Regional Marketing Officer, Americas<br><a href=\"https:\/\/www.tuv.com\/usa\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">TUV Rheinland<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2021 &#8211; 2023<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>Global testing, inspection, and certification company with 20,600+ employees and ~$2B annual revenue.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Drove 15% annual revenue growth to $151M by increasing Marketing Qualified Leads (MQLs) 54% over two years through enhanced demand generation and commercial alignment initiatives.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led a team of 23 marketing professionals spanning demand generation, lead management, content, sales enablement, and partner marketing.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Executed full-stack marketing and brand transformation across the Americas, aligning business segments, managing M&amp;A integration, and optimizing the end-to-end customer lifecycle.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Implemented martech stack including ZoomInfo, Cision Cloud, GaggleAMP, and Microsoft PowerBI to support pipeline management and marketing analytics.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Served on the Americas leadership team setting cross-country, cross-market strategy representing 2,200 employees.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vice President of Marketing and Business Development<br><a href=\"https:\/\/scuderiapartners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scuderia Partners<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2016 &#8211; 2021<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>B2B outsourced fractional marketing and sales firm specializing in North American market entry strategy.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Served as Fractional CMO and CSO, advising B2B technology and services companies on growth strategy, GTM transformation, market expansion, demand generation, and transaction readiness.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Generated $4.1M in ARR by winning SaaS opportunities with major enterprises including Disney, Walmart, Walgreens Boots Alliance, Wayfair, and RH.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Advised on PE\/M&amp;A initiatives, supporting Decernis through due diligence for a proposed $12M &#8211; $15M transaction and developing a strategic UL carve-out with Baird involving 15 PE firms and $100M &#8211; $300M in potential funding.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Vice President, Products Division<br><a href=\"https:\/\/www.dekra.com\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEKRA North America<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2014 &#8211; 2016<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>Global testing, inspection, certification, and consulting services provider supporting automotive, industrial, consumer, and technology markets.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Recruited by CEO to build the North American Product division from the ground up as a sole contributor, developing brand, go-to-market strategy, and generating $2.5M in initial annual revenue.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led North American marketing, market development, brand expansion, and go-to-market initiatives across consumer goods, electronics, industrial, medical device, wireless, and automotive sectors.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Managed corporate partnerships with the International Motor Sports Association (IMSA) and led North American Formula One activities.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Global Marketing and Sales Director<br><a href=\"https:\/\/www.intertek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intertek<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2006 &#8211; 2014<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>Global assurance, testing, inspection, certification, and advisory services provider serving businesses across consumer goods, industrial, chemical, pharmaceutical, and technology markets.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Built and led a global organization of 200+ professionals delivering integrated marketing programs spanning digital marketing, demand generation, communications, events, and customer engagement supporting a $50M business portfolio.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Took on additional P&amp;L responsibility for North American marketing of the Chemicals and Pharmaceuticals Division managing $281M in annual revenues.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Generated 1,074,377 unique annual web visitors (27% YoY increase) and 40M+ Google Ad impressions driving 210,000+ website visits (51% YoY increase).<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Managed 75+ annual conferences, events, webinars, and trade shows and executed 100+ direct email campaigns reaching 158,000+ prospects (27% YoY increase).<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led global brand, demand generation, and customer engagement initiatives supporting business growth across consumer products, chemicals, pharmaceuticals, and technology markets.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Global Marketing Manager<br><a href=\"https:\/\/www.ul.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Underwriters Laboratories Inc.<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>2005 &#8211; 2006<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>Global safety consulting and certification company with $1.9B annual revenue and 12,000+ employees in 46 countries.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Created and implemented a restricted substances global marketing strategy for a business unit projected to generate $100M+ within five years in a $3B market &#8211; the largest growth initiative in company history.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Developed and managed global partnerships with third-party laboratories and consulting businesses to support a startup division within a global organization.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Board and Advisory Experience<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>North American Business Advisor<\/strong><br><a href=\"https:\/\/www.icw.io\" target=\"_blank\" rel=\"noreferrer noopener\">iCW<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>2019 &#8211; 2025<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>SaaS-based supply chain platform helping retailers and ecommerce sellers comply with regulations and market requirements.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Generated $6.75M in annual revenue<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Secured a Walmart partnership valued at $2.7M in annual revenue, delivering $19M in operational cost savings per year.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Developed NBC Universal opportunity valued at $960,000 per year and established partnerships with Petmate, RH, and others.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Advisory Board<\/strong><br><a href=\"https:\/\/compliancetesting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compliance Testing, LLC<\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center has-medium-font-size wp-block-paragraph\"><strong>2021 &#8211; 2022<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><em>North American electronic regulatory product-testing company.<\/em><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Provided marketing strategy, sales strategy, and go-to-market direction to executive leadership to accelerate revenue growth.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Education<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong><a href=\"https:\/\/www.drake.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake University<\/a><\/strong>, Des Moines, IA &#8211; Bachelor of Science in Business Administration, Major in Marketing<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><a href=\"https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/08\/Pekay-Joel-E-Resume-1.pdf\" target=\"_blank\" rel=\" noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"512\" src=\"https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-1024x512.png\" alt=\"\" class=\"wp-image-6343\" style=\"width:202px;height:auto\" srcset=\"https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-1024x512.png 1024w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-300x150.png 300w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-768x384.png 768w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-100x50.png 100w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button-1536x768.png 1536w, https:\/\/www.pekay.net\/wp-content\/uploads\/2026\/07\/Resume-Button.png 1774w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global B2B Marketing &amp; Growth Executive Global B2B marketing executive with 20+ years of experience accelerating revenue, expanding markets, strengthening customer acquisition, and transforming brands for service and technology organizations. Proven track record building integrated marketing organizations that drive demand generation, product commercialization, customer engagement, and measurable revenue impact across startup, growth-stage, and enterprise environments. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-5447","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joel Pekay Resume -<\/title>\n<meta name=\"description\" content=\"Explore Joel Pekay&#039;s executive resume featuring expertise in AI strategy, commercial innovation, go-to-market leadership, and revenue growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pekay.net\/index.php\/about\/joel-pekay-resume\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Joel 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