{"id":5447,"date":"2025-08-12T16:41:48","date_gmt":"2025-08-12T16:41:48","guid":{"rendered":"https:\/\/www.pekay.net\/?page_id=5447"},"modified":"2026-04-10T20:59:28","modified_gmt":"2026-04-10T20:59:28","slug":"joel-pekay-resume","status":"publish","type":"page","link":"https:\/\/www.pekay.net\/index.php\/about\/joel-pekay-resume\/","title":{"rendered":"Joel Pekay Resume"},"content":{"rendered":"<div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/www.pekay.net\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/www.pekay.net\/index.php\/about\/\">Joel Pekay<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Joel Pekay Resume<\/span><\/span><\/div>\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\"><strong>Joel Pekay<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\"><strong>Marketing and Business Development Executive<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\">Revenue-focused B2B marketing and business development executive with global go-to-market leadership. At TUV, drove 15% growth to $151M while delivering a 33% increase in MQLs, strengthening full-funnel demand generation, pipeline performance, and customer lifecycle impact. At Intertek, led marketing for a $281M business and marketing and sales for the creation of a $50M ARR portfolio, scaling revenue-driving initiatives and optimizing go-to-market execution. Proven track record of building and leading high-performance marketing and sales teams of up to 200+ professionals globally, aligning marketing, sales, and customer success to accelerate pipeline, improve conversion, and maximize ROI. Deep expertise in account-based marketing (ABM), marketing automation, pipeline management, and data-driven demand generation.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Professional Experience<\/strong><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Vice President \u2013 Marketing and Sales<\/strong><br><a href=\"http:\/\/www.simplatasolutions.com\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Simplata Solutions<\/strong><\/a><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2023 &#8211; Present<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">SaaS company that simplifies complex regulatory compliance processes through automation, real-time monitoring, and intuitive dashboards.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Developed and executed go-to-market strategy driving revenue growth, market expansion, and customer acquisition for a B2B SaaS compliance platform.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Championed a data-driven culture to guide decision-making and optimize campaigns, generating over 9,000 leads and 381,000+ marketing touch points.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Built and led a high-performance, cross-functional growth team aligning sales, marketing, and customer success to deliver measurable ROI and sustained client relationships.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Oversaw brand positioning, demand generation, and customer engagement initiatives across digital channels.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Introduced modern growth methodologies including AI-powered tools, digital demand generation, and customer lifecycle optimization to drive pipeline management efficiency.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>North American Business Advisor (Contract Position)<\/strong><br><strong><a href=\"https:\/\/www.icw.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">International Compliance Workshop<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2023 &#8211; 2025<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">SaaS-based supply chain platform helping retailers and ecommerce sellers comply with regulations and market requirements.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Led North America business development and sales, generating $6.75M in annual revenue for a SaaS supply chain compliance platform.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Secured a Walmart partnership valued at $2.7M in annual revenue, delivering $19M in operational cost savings per year.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Developed NBC Universal opportunity valued at $960,000 per year and established additional partnerships with Petmate, Restoration Hardware, and others.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Vice President of Marketing &amp; Communications and Regional Marketing Officer, Americas<br><a href=\"https:\/\/www.tuv.com\/usa\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">TUV Rheinland<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2021 &#8211; 2023<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Global testing, inspection, and certification company with 20,600+ employees and ~$2B annual revenue.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Drove 15% annual revenue increase to $151M by growing Marketing Qualified Leads (MQL) 31.31% in 2022 and an additional 23% in 2023.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led a team of 23 marketing professionals spanning demand generation, lead management, content, sales enablement, and partner marketing.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Executed full-stack marketing transformation across the Americas aligning business segments, managing M&amp;A integration, and optimizing the end-to-end customer lifecycle.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Implemented martech stack including ZoomInfo, Cision Cloud, GaggleAMP, and Microsoft PowerBI to support pipeline management and marketing analytics.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Served on the Americas leadership team setting cross-country, cross-market strategy representing 2,200 employees.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Vice President of Marketing and Business Development<br><a href=\"https:\/\/scuderiapartners.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Scuderia Partners<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2016 &#8211; 2021<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">B2B outsourced fractional marketing and sales firm specializing in North American market entry strategy.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Served as Fractional CMO and CSO, leading go-to-market strategy, brand positioning, demand generation, and sales enablement for foreign businesses entering North America.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Generated $4.1M in annual recurring revenue by developing and winning SaaS opportunities with clients including Disney, Walmart, Walgreens Boots Alliance, Wayfair, and Restoration Hardware.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">SaaS clients included Agiboo, Decernis, iCW, iRely, LeadsOnline, and TrustClarity; service clients included HQTS and Fuji Robotics.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Advised a Hong Kong-based SaaS company consolidating supply chains, testing, inspection, and certification resources into one platform.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Advisory Board Member<br><a href=\"https:\/\/compliancetesting.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Compliance Testing LLC<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2021 &#8211; 2022<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">North American electronic regulatory product-testing company serving FCC, EU, UK, Canada, South Korea, Japan, Australia, and New Zealand.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Provided marketing strategy, sales strategy, and go-to-market direction to executive leadership to accelerate revenue growth.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Vice President<br><a href=\"https:\/\/www.dekra.com\/en\/home\/\" target=\"_blank\" rel=\"noreferrer noopener\">DEKRA North America<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2014 &#8211; 2016<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Global B2B testing, inspection, and certification company with $3.7B annual revenue and 46,000+ employees in 60 countries.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Recruited by CEO to build the North American Product division from the ground up as a sole contributor, developing brand, go-to-market strategy, and generating $2.5M in initial annual revenue.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Led North American business development, sales, marketing, operations, and customer success across consumer goods, electronics, industrial, medical devices, wireless, and automotive sectors.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Managed corporate partnerships with the International Motor Sports Association (IMSA) and led North American Formula One activities.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Global Marketing and Sales Director<br><a href=\"https:\/\/www.intertek.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intertek<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2006 &#8211; 2014<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Global assurance, testing, inspection, and certification company with $3.57B annual revenue and 42,000+ employees in 100+ countries.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Built and led a department growing to 200+ employees, generating $50M in annual revenue through organic and inorganic growth.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Took on additional P&amp;L responsibility for North American marketing of the Chemicals and Pharmaceuticals Division managing $280M in annual revenues.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Generated 1,074,377 unique annual web visitors (27% YoY increase) and 40M+ Google Ad impressions driving 210,000+ website visits (51% YoY increase).<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Managed 75+ annual conferences, events, webinars, and trade shows and executed 100+ direct email campaigns reaching 158,000+ prospects (27% YoY increase).<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<p class=\"has-medium-font-size\"><strong>Global Marketing Manager<br><a href=\"https:\/\/www.ul.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Underwriters Laboratories Inc.<\/a><\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p class=\"has-medium-font-size\"><strong>2005 &#8211; 2006<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-medium-font-size\">Global safety consulting and certification company with $1.9B annual revenue and 12,000+ employees in 46 countries.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\"has-medium-font-size\">Created and implemented a restricted substances global marketing strategy for a business unit projected to generate $100M+ within five years in a $3B market &#8211; the largest growth initiative in company history.<\/li>\n\n\n\n<li class=\"has-medium-font-size\">Developed and managed global partnerships with third-party laboratories and consulting businesses to support a startup division within a global organization.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><em>Additional experience available upon request.<\/em><\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Education<\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong><a href=\"https:\/\/www.drake.edu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Drake University<\/a><\/strong>, Des Moines, IA &#8211; Bachelor of Science in Business Administration, Major in Marketing<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Joel Pekay Marketing and Business Development Executive Revenue-focused B2B marketing and business development executive with global go-to-market leadership. At TUV, drove 15% growth to $151M while delivering a 33% increase in MQLs, strengthening full-funnel demand generation, pipeline performance, and customer lifecycle impact. At Intertek, led marketing for a $281M business and marketing and sales for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-5447","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Joel Pekay Resume -<\/title>\n<meta name=\"description\" content=\"Discover Joel Pekay\u2019s professional achievements. 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