{"id":6216,"date":"2026-06-23T17:04:02","date_gmt":"2026-06-23T17:04:02","guid":{"rendered":"https:\/\/www.pekay.net\/?page_id=6216"},"modified":"2026-07-02T19:47:54","modified_gmt":"2026-07-02T19:47:54","slug":"case-study-tuv-rheinland","status":"publish","type":"page","link":"https:\/\/www.pekay.net\/index.php\/about\/joel-pekay-resume\/case-study-tuv-rheinland\/","title":{"rendered":"Case Study – TUV Rheinland"},"content":{"rendered":"
\n
\"\"<\/figure>\n<\/div>\n\n\n

How a regional commercial transformation contributed to +15% revenue growth and <\/em>
+54% MQL growth across a $151M business.<\/em><\/p>\n\n\n\n

$151M Business | 15% Revenue Growth | +54% MQL Growth | 2,200 Employees | 23 Person Team<\/strong><\/p>\n\n\n\n

<\/div>\n\n\n\n

Business Context<\/strong><\/p>\n\n\n\n

T\u00dcV Rheinland Americas sought to accelerate growth and modernize commercial execution across a $151M regional business operating across multiple countries and business units.<\/p>\n\n\n\n

<\/div>\n\n\n\n

The Challenge<\/strong><\/p>\n\n\n\n

    \n
  • Fragmented marketing execution <\/li>\n\n\n\n
  • Limited lifecycle visibility <\/li>\n\n\n\n
  • Inconsistent lead management <\/li>\n\n\n\n
  • Need for stronger alignment between sales and marketing <\/li>\n\n\n\n
  • Pressure to improve growth efficiency<\/li>\n<\/ul>\n\n\n\n
    <\/div>\n\n\n\n

    Executive Leadership Role<\/strong><\/p>\n\n\n\n

    Vice President of Marketing & Communications and Regional Marketing Officer, Americas<\/p>\n\n\n\n

    <\/div>\n\n\n\n

    Scope<\/strong><\/p>\n\n\n\n

      \n
    • Supported $151M regional business<\/li>\n\n\n\n
    • Americas leadership team supporting 2,200 employees<\/li>\n\n\n\n
    • Led regional marketing transformation<\/li>\n\n\n\n
    • Drove growth across multiple business segments<\/li>\n<\/ul>\n\n\n\n
      <\/div>\n\n\n\n

      Measurable Business Impact<\/strong><\/p>\n\n\n\n

        \n
      • +15% Revenue Growth to $151M<\/li>\n\n\n\n
      • +54% MQL Growth Over Two Years<\/li>\n\n\n\n
      • Improved Commercial Alignment Across Business Segments<\/li>\n\n\n\n
      • Modernized Marketing Technology and Reporting<\/li>\n\n\n\n
      • Enhanced Lifecycle Visibility and Attribution<\/li>\n<\/ul>\n\n\n\n
        <\/div>\n\n\n\n

        Transformation Focus<\/strong><\/p>\n\n\n\n

          \n
        • People – <\/strong>Built a vertically aligned marketing organization to improve accountability and growth execution.<\/li>\n\n\n\n
        • Process – <\/strong>Standardized lifecycle management, KPIs, and demand generation governance.<\/li>\n\n\n\n
        • Technology <\/strong>– Modernized customer intelligence, analytics, and commercial reporting.<\/li>\n\n\n\n
        • Go-to-Market – <\/strong>Unified sales enablement, communications, and demand generation into a regional growth model.<\/li>\n<\/ul>\n\n\n\n
          <\/div>\n\n\n\n

          Leadership Reflection<\/strong><\/p>\n\n\n\n

          The most important lesson from this transformation was that growth did not come from adding more marketing activity, it came from aligning teams, improving visibility, and building a repeatable commercial operating model.<\/p>\n\n\n\n

          <\/div>\n\n\n\n

          This transformation established a scalable marketing operating model that improved customer acquisition, strengthened commercial alignment, and supported sustained business growth.<\/em><\/p>\n\n\n\n

          <\/div>\n\n\n\n
          \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

          How a regional commercial transformation contributed to +15% revenue growth and +54% MQL growth across a $151M business. $151M Business | 15% Revenue Growth | +54% MQL Growth | 2,200 Employees | 23 Person Team Business Context T\u00dcV Rheinland Americas sought to accelerate growth and modernize commercial execution across a $151M regional business operating across […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":5447,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"ngg_post_thumbnail":0,"footnotes":""},"class_list":["post-6216","page","type-page","status-publish","hentry"],"yoast_head":"\nCase Study - TUV Rheinland -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pekay.net\/index.php\/about\/joel-pekay-resume\/case-study-tuv-rheinland\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case Study - 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