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Mariana Taborda, TUV Rheinland, Brazil

“I have had the privilege of working alongside Joel for more than two years, and it has been an incredibly enriching experience. Joel is a true marketing and communications senior expert, with an innate ability to navigate the ever-evolving landscape of our industry.”

“Under his leadership, our team underwent a transformative reorganization that not only created a multicultural environment but also resulted in the establishment of a highly effective Americas team. This strategic move allowed us to provide top-quality services to our internal customers, fostering collaboration and synergy among diverse talents and perspectives.”

“During our time working together, we intensified our PR & Communications activities by adding new tools and processes, successfully positioning the TUV Rheinland brand and our experts on important media channels across the Americas Region. This effort led to remarkable growth in PR activities, increasing press release distribution by 120% and media pickups by 300% in the very first year.”

“Joel’s visionary approach was always aligned with the company’s overarching goals to grow and succeed. He ensured that our team’s efforts were not just focused on meeting immediate objectives but were also designed to contribute to the company’s long-term success.”

“Beyond his professional acumen, strategic prowess, and support during personal transitions, Joel is an outstanding person. He brings warmth, empathy, and a genuine passion for fostering a positive work environment, creating a culture of collaboration and innovation. Also, Joel’s support during my return from maternity leave, his understanding, flexibility, and willingness to accommodate my needs during that transition period made a significant difference during this challenging time.”

Grecia Penaloza, TUV Rheinland, Mexico

“I highly recommend Joel Pekay as an exceptional leader and effective communicator. At TUV Rheinland, he always demonstrated strategic skills and a deep understanding of the business. He is passionate, dedicated, and encourage professional growth in a collaborative environment. His innovative vision and adaptability to change makes him stand out as an inspiring leader.”


“He is a leader with a clear vision and innovative mindset. Undoubtedly, he is an inspiration to those fortunate enough to work under his supervision.”


“I am grateful for the opportunity to have learned and grown professionally under his leadership.”

Sunil Dhar, TUV Rheinland, United States

“Joel is a very skilled sales and marketing executive with a strong business orientation. He understands very well how to engage customers and business partners to provide the solutions and close deals as a whole.”

“Joel was a supportive colleague and manager. He has the ability to see right through issues and get to the essence of problems/challenges and their solutions. He maintains strong customer relations and contacts. I would definitely recommend Joel for any role is Marketing or Business Development.”

Joe Langton, UL, Intertek, and DEKRA, United States

“We worked together as business partners when he was employed with UL, and as colleagues at Intertek and Dekra. Joel brings over 30 years’ expertise building businesses marketing, sales, business development and client relationships through hands-on leadership and results driven communications.  I have been able to witness firsthand, how Joel has developed successful business relationships for many large clients in the Telecom, Medical Device, Manufacturing and Retail markets.”

“Joel not only has a track record of developing strategies and key metrics but also forging lasting relationships with customers. He has played an integral part in translating clients’ needs and concerns into opportunities to ensure services are developed that are market ready.”

Patricia Baressi, DEKRA North America, United States

“Joel is a talented, resourceful and collaborative professional. Though we worked in different functional groups, I always valued Joel’s insights, ideas and problem solving when our respective groups worked together on joint projects and initiatives. Joel is smart, creative, thoughtful and a great peer to work with.”

Gary Lam, iCW, Hong Kong

“Joel’s industrial experience and network are tremendously beneficial which helped us to expose our business successfully to huge client network”

Tracy Veale, Intertek, Canada

“Joel is a fantastic Manager! He always makes time for his reports, provides constructive feedback, and is first to give credit where credit is due. I learned a lot about marketing strategy and development under his direction, and feel his positive attitude and energy would be valued in any company.”