Marketing, Revenue, and Growth Executive
Joel Pekay is an executive leader specializing in commercial growth, go-to-market transformation, and building scalable revenue organizations. Throughout his career, he has aligned marketing, sales, business development, and customer success into unified commercial organizations that accelerate customer acquisition, strengthen market position, and deliver measurable business results across global B2B markets.
Recognized for building commercial organizations, commercializing new offerings, entering new markets, and transforming marketing into a measurable revenue engine, Joel has led high-performing teams across publicly traded, privately held, private equity-backed, and growth-stage organizations. Whether building a startup commercial engine or transforming a global enterprise marketing organization, he combines strategic vision with hands-on execution to accelerate sustainable growth.
Most recently, Joel led integrated commercial growth at Simplata Solutions, aligning marketing, sales, business development, and customer success to scale an AI-powered regulatory intelligence SaaS platform. Previously, as Vice President of Marketing & Communications and Regional Marketing Officer, Americas for TÜV Rheinland, he led marketing across North and South America, supporting a regional organization of more than 2,200 employees. Under his leadership, the Americas business increased revenue 15% to $151 million through stronger demand generation, customer acquisition, and commercial alignment.
Earlier in his career, Joel held senior leadership positions with Intertek, DEKRA North America, Scuderia Partners, and UL Solutions, where he consistently built commercial capabilities, launched new service offerings, expanded strategic partnerships, and created new revenue opportunities across manufacturing, retail, industrial, technology, telecommunications, and regulatory compliance markets.
Beyond his corporate leadership roles, Joel has served as an advisory board member, strategic advisor, and fractional executive, helping organizations refine growth strategies, strengthen go-to-market execution, and accelerate commercial transformation.
Joel believes the highest-performing organizations align marketing, sales, product, and customer success around shared business objectives, measurable outcomes, and continuous improvement. His leadership philosophy centers on building high-performing teams, simplifying complexity, embracing change, and creating sustainable commercial growth that delivers lasting value for customers, employees, and shareholders.
Beyond The Office
Outside of his professional career, Joel enjoys exploring the intersection of technology, business, and creativity. He’s passionate about artificial intelligence and its potential to transform how organizations innovate, compete, and grow, and He enjoys continually learning about emerging technologies and their practical applications.
Photography has been a lifelong passion, providing a creative outlet and an opportunity to capture authentic moments from family celebrations and community events to landscapes, architecture, and travel. Behind the camera, much like in business, he enjoys finding new perspectives, telling meaningful stories, and focusing on the details that others may overlook.
Above all, he values time with his family and believe that leadership is ultimately about helping others succeed. Whether building high-performing teams, mentoring future leaders, or supporting my children as they pursue careers in healthcare, law, and education, he believes the greatest legacy we leave is measured not only by business results, but by the positive impact we have on the people around us.
Meet Joel
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