I joined TUV Rheinland to develop strategies and lead the activities that drive acquisition, growth, and retention for the Americas including 19 direct reports and 2,200 regional employees responsible for $145.65M in annual revenue. This included leading strategy and change management by restructuring of Americas teams focusing on business growth, end to end customer life cycle, alignment with business segments, mergers and acquisitions, and alignment with markets to drive business opportunities, awareness, demand, and sales enablement. All while serving on the Americas leadership team creating cross country, cross market, and cross divisional strategy.
I was responsible for owning and evolving a full-stack marketing organization including customer journey, demand generation, lead management, sales enablement, content, influencer and partner marketing, and internal communications. The strategy led to an increase of Marketing Qualified Leads (MQL) by 31.31% generating an increased value of 455.8% in quotes leading to a 7% increase in annual revenue.
I also identified and implemented software platforms and business processes to create a comprehensive structure including Cision Cloud, GaggleAMP, and ZoomInfo.
I was hired by Intertek in 2006 to launch their restricted substances team. Over the course of my tenure with the company, I along with two others built a department of 200 people that generated $50 million in annual revenue. To accomplish this, I built the strategy, the tactical plan, and I led the implementation. This execution extended through my department, division, and into the company at large.
To be successful, I defined the market opportunity, needs, and current status. Then, as a result of meeting with customers to gain a better understanding of their perspectives, needs, and challenges, I developed the strategy and tactical plan.
The third example is from my tenure at DEKRA North America where I launched a North American division for a global company based in Germany with little to no brand or corporate recognition in North America. Through business development, branding strategy, communications programs, and relationship building, I was able to build customer relationships based on a solid sales and marketing team in less than a year. This won opportunities with Amazon.com, HSN, Motorola, and many other companies that are now customers. I was also able to assist the company’s broader automotive business providing marketing leadership and guidance for both B2B and B2C growth through our sponsorship initiatives such as IMSA and Formula One auto racing.