Joel Pekay

Marketing and Business Development Executive

Enterprising customer focused B2B growth engine leader with a natural ability to bring together marketing, business development, and sales into a comprehensive life cycle process. Specialize in the ability to create new revenue streams, create competitive advantages, and forge loyalty with clients and business partners. Build winning teams driving transformation and growth.

Professional Experience

Reporting to the CEO, led market expansion in North America for a SaaS based supply chain platform helping retailers and ecommerce sellers comply with regulations and market requirements.

• Expanded brand marketing and while leading North America business development and sales generating $6.75M annual revenue.
• Created additional opportunity with Walmart stores valued at $2.7M annual revenue per year leading to $19M of operational cost savings per year.
• Created global opportunity with NBC Universal valued at $960,000 per year.
• Created additional opportunities with Petmate, Restoration Hardware, and many others.

Reporting to the regional CEO for the Americas, led a team of 19 marketing professionals for one of the world’s leading testing service providers with more than 20,600 employees and annual revenues of approximately 2 billion euros.

• Increased annual revenue by 7% to $151M by increasing Marketing Qualified Leads (MQL) by 31.31% in 2022.
• Increased annual revenue by an additional 8% by increasing MQL by an additional 23% in 2023.
• Strategy and change management through transformation of Americas teams focusing on business growth, end to end customer life cycle, alignment with business segments, mergers and acquisitions, and alignment with markets to drive business opportunities, awareness, demand, and sales enablement.
• Owned and evolved a full-stack marketing organization including customer journey, demand generation, lead management, sales enablement, content, influencer and partner marketing, and internal communications.
• Identified and implemented software platforms and business processes to create a comprehensive structure including ZoomInfo, Cision Cloud, GaggleAMP, and Microsoft PowerBI.
• Served on Americas leadership team creating cross country, cross market, and cross divisional strategy representing 2,200 employees.
• Led strategic key marketing initiatives including cybersecurity, rail, management systems, and SaaS.

Business to business (B2B) outsourced marketing and sales and fractional CMO company bringing together prospects and customers through a comprehensive life cycle process. Specialize in North American market entry strategy and implementation.

• Fractional CMO and CSO leading go-to-market strategy, brand recognition, market awareness, tactical marketing, prospect outreach, and contracting for foreign businesses looking to enter the North American market.
• Developed and won opportunities for SaaS companies with clients including Disney, Hoffmaster, RedBubble, Restoration Hardware, Walgreens Boots Alliance, Walmart, Wayfair, and many others driving $4.1M in annual recurring revenue.
• SaaS clients included companies such as Agiboo, Decernis, iCW, iRely, LeadsOnline, and TrustClarity;
• Service providing clients including HQTS, and Fuji Robotics.
• Led digital strategy for an Agile consulting provider, importer of manuka honey, and a property management firm.
• Advisor to Hong Kong based SaaS company that consolidates supply chains, testing, inspection, and certification resources into one platform.

Compliance Testing provides accurate & reliable, electronic regulatory product-testing on behalf of agencies like the FCC, European Union, UK, Canada, South Korea, Japan, Australia, New Zealand & more. 

• Advisory board member of a North American compliance testing company.
• Accelerated growth by providing marketing and sales strategy and direction to executive leadership team.

Recruited by CEO to join global independent B2B testing, inspection, and certification company with $3.7B annual revenue and over 46,000 employees in 60 countries.

• Started as a sole employee for the division, prospected, developed marketing and North American brand, and then built the division generating $2.5M in annual revenue.
• Created go to market strategy and product business division in North America.
• Led North American business development, sales, partnerships, marketing, operations, service delivery, customer loyalty, organic growth, and acquisition strategies to drive regional and global revenue.
• Generated annual revenue in consumer goods, retail, commercial, electrical and electronics products, industrial, medical devices, wireless, and automotive products through global consulting, testing, audits, inspection, and certification services.
• Led business development, sales, marketing, corporate relationships, hospitality, and other racing initiatives for partnership with International Motor Sports Association (IMSA) and managed North American Formula One activities.

Recruited by global vice president of multinational assurance, inspection, product testing and certification company with $3.57B annual revenue and over 42,000 employees in over 100 countries.

• Built department growing to over 200 employees generating $50M in annual revenue through organic and inorganic growth.
• Asked by Executive Vice President to take on leadership responsibility for North American marketing for parent Chemicals and Pharmaceuticals Division managing annual revenues of $280M.
• Created and implemented from concept the global marketing strategy, tactics, tools, and processes.
  • Generated 1,074,377 unique annual web visitors – A 27% increase in a single year.
  • Generated 40,000,000 Google Ad annual impressions leading to more than 210,000 web site page unique visitors – a 51% increase in a single year.
  • Managed 75 annual conferences, events, webinars, and/or tradeshows.
  • Issued more than 100 direct e-blast campaigns reaching over 158,000 prospects – a 27% increase in a single year.
• Represented business as one of ten global media contacts.

Global safety consulting and certification company with $1.9B annual revenue and over 12,000 employees in 46 countries.

• Create and implement the restricted substances global strategy for a business unit projected to generate over $100M within five years in a $3 billion market segment establishing worldwide support of the largest growth initiative in company history.
• Develop and implement global marketing strategy for startup department within a global organization.
• Developed and managed partnerships with third party laboratories and consulting businesses.

Additional experience available upon request.

Education

Drake University, Des Moines, IA – Bachelor of Science in Business Administration, Major in Marketing