I can envision changes in marketing due to the generational changes of our target audience and decision makers. As younger generations continue to enter the workforce, they will continue to change the way we communicate. And, these same individuals will become our future decision makers. I look forward to developing and leading new marketing strategies to effectively work with this market, thereby expanding through yet undefined communication techniques.

I feel we should also look to new technology integration such as Internet of Things (IoT). IoT will enable products to communicate in real time with remote sites and allow manufacturers to share data from performance to usage and much more. The data can be utilized to expand market research, forecasting for future product enhancements and development, and create targeted strategies and campaigns based on the information collected.

I also continue to look toward five, ten, and 15 year business strategies. Planning for the future ensures the long term success of the company, its brands, and its products. During my tenure with DEKRA, I was part of the senior leadership team developing these strategies for a company of 40,000 individuals generating $3 billion in annual revenue. As a valued contributor and active participant in this process, I feel a sense of accomplishment and pride knowing my vision and tactics will help drive the future of the company.